Metafy courses & learning hub
I created a webflow page powered by a Zapier workflow that enabled video game coaches to sell on-demand courses. In its first month, it created a new $75K revenue stream and quickly outgrew the Webflow platform. It was so successful that Zapier even featured the case study on their website. It has since gone on to become a core part of their business.
Client
Metafy
DELIVERABLES
Research Design Webflow development
Year
2024
Role
Design & Build
Problem
Metafy eSports coaches were only able to offer 1:1 classes, which capped their revenue. As is common in startups, Metafy was constrained by engineering resources. Myself, a product manager (Corey), and another Design Engineer (PG), worked together to create a workflow that could plug in to Webflow and allow coaches to create group classes and thereby create more scalable revenue streams.
Discovery
The team set up the beginning of automations - one path for when courses were created by coaches, and one path for when students purchased courses. I determined what data points were being fed to webflow and created designs around that information. As we built out the designs, we refined the workflows to fit our needs.
Solution and challenges
When you’re testing a new concept, it’s important to start simple. I created a basic, 2 page structure connected to the Airtable database. Then we could conditionally hide and show different elements of each page based on certain data - like whether or not a course was sold out.
We wanted this website to mirror the feeling of an app. I leveraged ChatGPT and YouTube tutorials to find the snippets required to gain the functionality that the site needed to feel like a fully-fledged app, for example:
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Filtering by game title
Live ticket counts
Dynamic coach profiles
Testing
I worked with a small team at Metafy to make sure this product was ready for launch. A suite of tests was designed in order to ensure functionality:
Create a course, have it show up on the site
Book a course, make sure availability updates in database
Book last available spot, make sure course updates to sold out
Impact
In the program's first 30 days, the program brought in an additional $6,000 in revenue for Metafy's partners. Within six months, that number jumped to $75,000—all with a minimal amount of additional work for their team (beyond the initial setup).
Featured by Zapier
The project was so successful that Zapier wrote a case study about it - here's a fun excerpt:
“Partners love it because they're able to 10x their earnings just by lecturing a group instead of one person at a time. Students love it, too, because now the classes are more organized, there's a formal process, and they're able to hear other classmates' questions and feedback,"